01 · The Tracker
Every dollar, in and out.
Income, expenses, balances, categories, trends, and monthly summaries — always up to date, always easy to read.
"Here's where your money went this month."
NewYour money now has a friend who gets it
Meet Elena.
Your Smart Money
Tracker.
Elena is a friendly, intelligent money companion. She tracks your income, bills, debt, and savings, explains what's happening in plain English, and helps you take the next small step — without ever making money feel intimidating.
7 days free, then $12/month · Cancel anytime · You won't be charged today
Track
Understand
Plan
Improve
Meet Elena
Not a mascot next to your money app. Elena is the app.
Elena is the personality of everything you see — the tracker, coach, planner, teacher, protector, and cheerleader you check in with every day. You can trust her with serious financial information, and you'll actually enjoy spending time with her.
How Elena talks to you
"You're on track.""Here's what changed.""You have a bill coming up.""Small steps can add up."
Clear, encouraging, and practical — like a smart friend who understands money. Never shame, never scare tactics, never jargon.
SmartWarmClearEncouragingModernTrustworthyHuman
What Elena does for you
Seven roles. One Elena.
Most money apps only show you numbers. Elena tracks them, explains them, plans with you, watches out for you — and celebrates when you win.
02 · The Coach
Small, doable next steps.
Turns your numbers into practical actions and habit suggestions.
"Small steps can add up."
03 · The Planner
A plan for every bill.
Budgets, bill schedules, big purchases, and goals — mapped out.
"Here's your plan for this week."
04 · The Teacher
Money, in plain English.
Credit, utilization, savings, debt, interest, investing, and budgeting — explained simply.
"Want me to explain that?"
05 · The Guardian
She spots what matters.
Unusual spending, upcoming bills, low balances, and important account activity.
"This charge is larger than usual."
06 · The Cheerleader
Every win, celebrated.
Savings milestones, paid-off debt, goals reached, and better habits.
"Balance paid in full. Nice work."
07 · The Assistant
Just ask.
Answers your questions and points you to the right screen, report, or action.
"Ask me anything about your money."
Your dashboard
Your whole financial life. One calm screen.
Income, bills, debt, savings, net worth, and credit — organized for you, with Elena right there to explain any number you tap.
Good morning, Sam
Your Financial Snapshot
Income received$6,832
Expenses$5,540
Monthly margin+$1,292
Spending trend Last 9 months
Net Worth Overview
Net worth$18,420
Total debt$4,110
Elena
You kept $1,292 this month — that's more than last month. Want to move some of it to savings?
- Overview
- Income
- Bills
- Debts
- Savings
- Net Worth
- Calendar
- Credit & Progress
- Trends
- Transactions
- Business
- Reports
Coming up
3days
RentDue Friday
$1,450
7days
ElectricAutopay on
$124
12days
Car insuranceMonthly
$148
Bills & calendar
"You have a bill coming up."
Elena counts down to every due date so nothing sneaks up on you. See every bill on one calendar, know exactly what's due this week, and see whether your balance already covers it.
Due-date countdowns"Due in 7 days" beats a surprise late fee every time.
A calendar for your whole monthPaydays and bills side by side, so you can plan around both.
Recurring bills, handledSet a bill once and Elena keeps it on schedule every cycle.
Smart alerts
Elena watches out for you, so you don't have to.
She quietly keeps an eye on your accounts and speaks up only when something deserves your attention — calmly, clearly, and with a next step.
Upcoming billsBefore they're due
Unusual spendingCharges that look off
Low balancesBefore they become a problem
Goal milestonesSo you can celebrate
Payment due soonRent — $1,450 in 3 days
Larger than usual$342.00 — want a closer look?
Low balanceChecking dipped below $200
Goal milestoneEmergency fund hit 50%
Savings goals
Emergency
Vacation
New car
Savings goals
Save for what you actually care about.
Emergency fund, vacation, a new car, a first home — give every dollar a job. Elena tracks each goal with a progress ring and suggests what to set aside each month to hit your target date.
Emergency fundVacationNew carHome purchaseBig purchases
Debt & credit
Pay it down. Build it up.
Debt payoff, milestone by milestone
List every card and loan, watch each balance shrink, and get a real celebration when one hits zero.
Credit cardPaid off
Car loan61% paid
Student loan28% paid
Credit score & progress
Log your score over time and watch your trend next to your total debt and monthly margin. Elena explains what moves the number.
6 months agoTrending up
And so much more
Every tool you need. None of the clutter.
Bank sync & transactions
Connect checking, savings, and cards through Plaid. Transactions flow in and get categorized for you.
Trends & categories
See where your money goes by category and how it changes month to month. Make your own categories too.
Net worth
Add what you own — cash, vehicles, property, investments — and watch your net worth update against your total debt.
Income tracking
Paychecks, side gigs, and one-off payments — see exactly what came in and from where.
Business mode
Keep business income and expenses separate from personal — and include them in your totals only when you want to.
Reports & exports
Pick any date range and export a clean personal financial report — handy for taxes, loans, or just peace of mind.
Ask Elena
Talk to your money like you'd talk to a friend.
Ask Elena anything about your own income, spending, bills, budget, and goals. She reads your real numbers and answers in plain English — then suggests one manageable next step.
Every answer follows the same simple path
Problem
Insight
Action
Progress
Celebration
Try a question
ElenaYour smart money tracker
Hi Sam! I'm Elena, your smart money tracker. What would you like to know?
How much did I make babysitting the last 3 weeks?
$420 across 6 sessions — about $140 a week. Your best week was the last one.
Want a weekly breakdown?
Want a weekly breakdown?
Example conversation with sample numbers. Elena only talks about your money.
Money for the life you want
Real goals. Smart tools. Your future.
Elena isn't about pinching pennies. It's about getting where you want to go — with less stress along the way.
Own your home
Plan the down payment, one month at a time.
Home fund · 38% there
Build a safety net
Save more. Stress less.
Emergency fund · 68%
Grow your wealth
Financial freedom is a journey, not a destination.
Retirement savings · on track
Worry less
Less stress. More control. Your finances, working for you.
All bills covered this monthBuilt for every stage
Wherever you are with money, Elena meets you there.
Starting out
First paychecks & side hustles
- Know where every paycheck goes
- Track gig and side income
- Build credit the right way
Building a life
Family, home & big purchases
- Keep every household bill on time
- Save for a home, car, or vacation
- Run a small business on the side
Planning ahead
Debt-free & future-ready
- Pay off debt, balance by balance
- Watch your net worth grow
- Learn about retirement and investing
How it works
Up and running in minutes.
- 1
Start your free trial
7 days free. You won't be charged today.
- 2
Connect your bank
Link securely through Plaid, or add things manually.
- 3
Elena maps your money
Income, bills, debt, and savings, organized for you.
- 4
Check in & ask
Get clarity every day and ask Elena anything.
Security & privacy
Serious about your money. Seriously.
Elena is friendly on the outside and built like a bank on the inside.
EncryptedYour data is encrypted in transit and at rest.
Connected by PlaidElena never sees or stores your bank login.
Read-onlyElena can see transactions. She can never move money.
Two-factor loginAdd an authenticator app for an extra lock.
Payments by StripeYour card details are handled securely by Stripe.
Never soldWe don't sell your data or use it for ads.
Pricing
One plan. Everything included.
Try Elena free for 7 days. If she's not for you, cancel before your trial ends and you'll never pay a cent.
7 days free
Elena
$12/ month
After your free 7-day trial · Cancel anytime
- Ask Elena, your AI money companion
- Bank sync & automatic categories
- Bills, calendar & due-date countdowns
- Debt payoff & savings goals
- Net worth, credit score & trends
- Business mode & custom reports
You won't be charged today. Payments handled securely by Stripe.
FAQ
Questions? Elena's got answers.
Will I be charged during the free trial?
No. You won't be charged anything for your first 7 days. If you don't cancel before the trial ends, your card is billed $12/month automatically. You can cancel anytime from your dashboard's Manage billing link.
What exactly can I ask Elena?
Anything about your own money: income, spending, bills, budgets, debt, savings goals, and credit. Elena stays focused on your finances — she's your money companion, not a general chatbot.
How does Elena connect to my bank?
Through Plaid, a secure connection used by finance apps across the industry. You log in to your bank through Plaid directly, so Elena never sees or stores your bank username or password.
Can Elena move or spend my money?
No. Access is read-only. Elena can see your transactions to track, explain, and coach — she can never make a payment or transfer.
Do I have to connect a bank account?
No. You can add income, bills, debts, and savings manually and still get the full Elena experience. Bank sync just saves you time.
Can I keep business money separate?
Yes. Business mode keeps business income and expenses apart from your personal finances, and you choose whether they count toward your totals.
Is Elena a financial advisor?
No. Elena helps you track, understand, and plan your money, and explains financial topics in plain language. For professional financial, tax, or legal advice, talk to a licensed professional.
Does Elena work on my phone?
Yes. Elena works in any modern browser, and you can add her to your home screen so she opens like an app.
Small steps. Big progress.
Ready to meet Elena?
Your smarter money journey starts today. Try everything free for 7 days — then just $12 a month.